Attract Great Talent with Great Content

Most companies use content marketing to attract potential customers. But the most successful businesses also use content to improve their reputation as an awesome employer and attract the top talent they need to be successful. Increasingly, posting a vacancy on a job board and waiting for the applications to roll in doesn’t cut it. Today, many job seekers you want are simply bypassing recruitment websites in favor of search engines, social media and company websites. Others aren’t even actively looking for jobs because they’re already employed. This is why an increasing number of HR managers and recruiters are using multi-channel content marketing to get great talent excited about submitting an application. Diverse Content for Diverse Candidates Like any other kind of marketing, one of the best ways to attract the audience you want is to develop content that they will be interested in. This means creating different types and developing different channels like: A company blog An employee blog A company podcast Social media posting Case studies Video testimonials Even if you’re not currently hiring, creating content that makes potential employees aware of your brand before they’re looking for work will make your future recruiting job much easier. General Electric is one of the best at this. In 2014, the global digital industrial company created a Tumblr account around the theme of â€Å"Spring Break It,† using striking videos to show household items being smashed using advanced materials testing equipment. Colleges and engineering firms began to share the videos, which clicked with engineers and non-engineers alike. It put General Electric’s Advanced Materials Division on the map for a lot of young engineers and potential employees. Identify the types of people your company needs to attract today and in the future. Then, create content that not only shows off the perks of your workplace but also demonstrates the mission, passion and excellence of your company. People want to work for leading and â€Å"cool† workplaces that align with their values, so you need your content to showcase this. One example of this is Evernote. The note taking company consistently uses their Instagram to show off their office, company events and fan content. With over 38,000 followers and hundreds of interactions on each post, this honest content keeps followers engaged. To really give candidates an inside look at Evernote’s culture, the â€Å"LifeatEvernote† hashtag shows off more casual moments at the office and offers a closer look at what the company truly values. How to Get Noticed Once you have content that shows how great it is to work at your company, you need to make sure it’s seen by the people you want to hire. LinkedIn is an important network to showcase your company, as it’s geared toward professional communications. However, don’t ignore the recruiting power of other social platforms. Deloitte, the international financial services company, uses Twitter to post job vacancies and links to blog posts. Their Facebook page delivers content aimed at potential candidates and they post employee testimonials on YouTube. This content mix across social media humanizes the company and makes it more attractive to potential employees. L’Oreal created the Instagram hashtag â€Å"LifeatLoreal† to encourage employees to share photos and stories of their work within the company. Their Instagram traffic rocketed and the benefits of working at L’Oreal reached a much wider audience. As with any marketing strategy, you should measure the results. Use analytics software to track application form submissions and determine where your visitors arrived from to see which content and channels worked best. So, while content marketing is key to reaching customers, it can also play a major role in your recruiting efforts. When you deliver the right content to the right channels, you’ll prove your value as an employer and attract the right kind of talent to your team.

Kafka on the Shore Essays

Kafka on the Shore Essays Kafka on the Shore Essay Kafka on the Shore Essay The final interaction between the main characters of the book and Japanese myth and legend occurs when Kafka discovers his father is dead and the police are looking for him. He flees to Oshima’s family cabin in the woods for a second time. It is there he finds a door to the Japanese underworld. It is here that he discovers what happened to his Japanese Dreams mother and sister. He also encounters Miss Saeki’s ghost, and in the process of wandering the underworld discovers himself in the process. This ties into the Japanese myth of Izanagi and Izanami (Izanagi, and Izanami: Mukashbanashi Library website: mukashibanashi. org) They are comparable to Zeus and Hera in Greek mythology. At one point in this myth Izanami gives birth to their son Ho-Musabi, or fire. In the process of birthing fire Izanami is burned to death. Izanagi travels to Yomi or the underworld to find her. This is very similar to Kafka’s journey of self discovery in the forest near the cabin in the mountains. Conclusion Japanese mythology has played a very important part in both Japanese literature and film in the fifty years since World War II. It is through the eyes of writers like Haruki Murakami, and the artistic vision of directors like Hayao Miyazaki that Western cultures can come to understand and love the myths and legends of Japan. I feel that the story Murakami tells in Kafka on the Shore (Vintage Paperbacks, 2005) is universal. Everyone goes through a journey of self- discovery as they enter adolescence. Not all adolescents go on this journey in quite as spectacular a fashion as Kafka Tamura but, it is a journey we all must make. I have discovered several things from reading this book. First, myth and legend can always play a role in everyday life. Second, it is never a bad thing to dream since this is how we discover who we are both as individuals and entire cultures. Finally, life is a journey and like Nakata we must travel whatever road we choose of follow and never look back. Japanese Dreams References Murakami, Haruki: Kafka on the Shore: Vintage Paperbacks 2005 Murakami, Haruki: The Wind Up Bird Chronicles: Vintage Paperbacks, 1997