Gillette Marketing Plan - 687 Words

Managerial Marketing Marketing Plan Questions for Discussion 1. Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success? Has product innovation in the wet-shaving market come to an end? Explain. While evaluating the product innovation at Gillette throughout its history, it is easy to relate to the companies ups and downs, as well as its struggles. Especially in the younger developmental years, we see the resilience of the company and the drive that was necessary in order to continue operations. These hardships pushed the company to continue to refine its product and mine for new innovations. It was stated that the Gillette Company lead the personal care and grooming industry†¦show more content†¦Overall, one-upmanship can be deadly to both companies whom constantly try to outdo themselves and also offer better prices. The primary reason why this can be deadly is by cutting profit margins thinner and thinner. Ultimately price is what sells and item and not quality, especially if the quality is marginal. You don’t have to go far to see this classical struggle. Gas stations are a prime example of one-upmanship. Profit margins on gas are noted to be very thin. If you consider gas station prices on neighboring stations, they are typically very close if not the same. These stations have effectively locked themselves into a commitment to match or exceed their competitor’s price in order to draw higher sales, because ultimately what sells gas at neighboring gas stations is the best price. 3. What actions would you recommend over the next five years that would help Gillette maintain its worldwide dominance in the shaving market? What specific marketing program discussions would you recommend? Should Gillette be worried about Schick? Explain. Over the next five years, it is recommended that Gillette continue innovation. Innovation is key in any market; you must continue to exceed customer expectation while continuing to meet basic needs. Over the next five years, it is also important to keep up with changes in market demands and also listening to consumer feedback. Marketing programs that involve getting guys to try their newShow MoreRelatedGillette Marketing Plan1878 Words   |  8 PagesTHE GILLETTE COMPANY MARKETING PLAN Second year of Mach3 in the market. 1. Executive Summary * The major goal is to meet the sales volume (unit and US$14400 MM) as well as estimated profits US$ 2880 MM which represents 24% of sales. * Consolidate Mach3 as a successful launch, with the objective of recovering the investment in 2 years. * Minimize the effect the higher price of Mach3 might have in foreign markets. * Make consistent efforts in allRead More Gillette Marketing Plan Essay989 Words   |  4 PagesGillette Marketing Plan Gillettes $9.2 billion global business began on September, 1901 by the name of American Safety Razor Company. In 1902 it was names Gillette Safety Razor Company. The Gillette Company today is the global market leader in nearly a dozen major consumer products categories, principally in the grooming, alkaline battery and oral care businesses. It is the largest known company for producing razors and other shaving products. The five different business units Gillette focusesRead MoreAnalysis of Gillette Case1083 Words   |  5 PagesMARKETING ASSIGNMENT: GILLETTE CASE 1. Analyze Gillette’s planning and control systems These two management tools provide the company with the necessary information to run the different SBU’s from a marketing point of view. They are complementary to a such extent that they need each other to be meaningful. The planning system is focused on the creation of marketing strategies and marketing actions to develop the brands, based on information gathered a priori. Based on it, the companyRead MoreGillette Cassette Case1398 Words   |  6 Pages1. Should Gillette enter the cassette market at all? Gillette Safety Razor Division (SRD) would be foolish to not enter the cassette market at this time in the game. With the established and well-trusted brand name on it’s side, Gillette will be able to exploit the undeveloped marketed to it’s fullest potential. The way that Gillette can accomplish this is by utilizing some of it’s biggest and strongest assets to overcome what the consultants believe are the three major problems in the industry:Read MoreGillette Case Analysis1125 Words   |  5 PagesGillette Case Analysis Key Marketing Issue/Challenge The key marketing challenge for Gillette is the company’s ever expanding product line. In the past few years, the Gillette brand has grown considerably. The company has released many new high-performance grooming products for men. The challenge in introducing a large number of new products in a short period of time is being able to properly market each one. It is difficult to release and market one new product, but if manyRead MoreThe Gillette s Vice Of The Disposable Crown Cork Bottle Cap987 Words   |  4 Pages King Camp Gillette was born in Fond du Lac, Wisconsin in 1855. At the early age of 16 he became a traveling salesman where he met William Painter, the inventor of the disposable Crown Cork bottle cap. This friendship ignited Gillette’s passion for invention and entrepreneurship. In 1895 he had an idea of a disposable razor blade. The problem was how to make the blades thin enough and at a price low enough to be profitable. Then in 1901 Gillette met an MIT graduate by the name of William NickersonRead MoreGillette Case Study Hbr1410 Words   |  6 PagesDivision A Group 5 Gillette’s Marketing Strategy for Indonesia Executive summary The analysis has been done to achieve the country manager, Chester Allan’s objective to increase the market share by 19% through identifying the new customer segments, and increase brand loyalty. The problems faced while achieving the objective are as follows: * The rural population in Indonesia is unaware of the modern shaving trends and therefore do not add to the total sales of the company. With time, whenRead MoreGillette Case - Launch of Sensor814 Words   |  4 PagesMarketing Strategy and Plan – Session 6 Gillette’s Launch of Sensor The introduction of the Sensor Shaving System, one of the biggest product launches ever, forced Gillette to reevaluate its strategy in its shaving and non-shaving business. It had to decide whether to go ahead with the launch and if so, at what scale. Gillette’s top management had to make very important decisions regarding the launch of its Sensor line. They are questioning, on which markets to focus their launch, how aggressiveRead MoreRazor and Gillette1020 Words   |  5 PagesANALYSIS I. Statement of the Problem How can Gillette Company maintain and improve its profitability? II. Objective 1. To reinvigorate the blade-and-razor system market while keeping the lead in the disposable razor market. 2. To develop strategies that will continue to sustain and increase the market share. 3. To maximize the profitability of the company. III. Analysis of Case Facts/SWOT Analysis Strengths 1. Gillette invented the blade-and-razor system. 2. Has alwaysRead MoreQuality at Gillette Essay1642 Words   |  7 PagesQuality at Gillette Argentina Shanean Newton Benedictine University Abstract Flexible and appropriate leadership styles can be learned and are essential in total quality management. Gillette changes in culture and operations in terms of choice, practice and payoff contributed to the overall company’s success. The changing business environment required a new definition of quality that allows managers to approach quality in a way that creates value and